LeaBlush — The Campaign

A creative campaign for LeaBlush, a makeup artist looking to increase awareness of her eyebrow services while creating a more aesthetic and cohesive Instagram presence. I managed the creative process, from strategy and concept development to model coordination, photography, videography and editing. The result was a refreshed visual identity on Instagram, with content highlighting both her makeup artistry and eyebrow treatments. Within 2.5 months, her Instagram following grew from fewer than 200 to 246 followers.